Avenica CEO featured in Fortune Magazine

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Avenica CEO Scott Dettman featured in Fortune magazine

Katie Drews

Katie Drews

Chief Experience Officer

Biography

Avenica CEO Scott Dettman was featured in Fortune Magazine’s Fortune 500 issue in an article covering the various challenges 2020 college grads are facing in an uncertain and unprecedented job market impacted by the coronavirus pandemic. Dettman also provided insight into how companies will have to change hiring practices and strategies in the future.

Read the full story HERE.

If you’re a student nearing graduation, a recent grad, or an early professional looking to take full advantage of your degree, check out our Avenica Pathways career development program for behavioral assessments, personalized coaching, and other valuable insights.

About Avenica

Avenica is an innovative education-to-work platform focused on bridging the skills gap to connect more people to better career opportunities. Through high-impact training and a comprehensive career discovery process, Avenica has helped thousands of people kickstart meaningful careers.

To learn more about partnering with Avenica for your workforce needs, visit our partners’ page.

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Job Searching During Pandemic – Avenica CEO Scott Dettman Shares Tips with Jeff Wagner, WCCO

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Job Searching During Pandemic – Avenica CEO Scott Dettman Shares Tips with Jeff Wagner, WCCO

Katie Drews

Katie Drews

Chief Experience Officer

LinkedIn

The COVID-19 pandemic has created new challenges for job seekers. How do you navigate this new norm? Our CEO, Scott Dettman, was featured on WCCO | CBS Minnesota and shared tips with Jeff Wagner about applying and interviewing for work in this difficult job market. Watch the full interview below:

About Avenica

Avenica is an innovative education-to-work platform focused on bridging the skills gap to connect more people to better career opportunities. Through high-impact training and a comprehensive career discovery process, Avenica has helped thousands of people kickstart meaningful careers.

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Why Avenica Pathways is Personal

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Why Avenica Pathways is Personal

Muneezeh Kabir

Muneezeh Kabir

Executive Vice President of Workforce Strategy

LinkedIn

This week, we are officially launching free access for graduating seniors impacted by the COVID-19 crisis to our Avenica Pathways program – a career development program for college students that leverages expert assessment, coaching, and job readiness training to drastically impact the marketability of entry-level talent. We’ve taken Avenica’s signature candidate experience and curated it for the anxious college senior in an easy-to-use online experience. Again, this program is now free! Did I mention it was free?

There were a million reasons for us to do this – we understand that college seniors are experiencing extra anxiety, we feel that we have a moral obligation to help however we can in a crisis, we know pocketbooks are extra tight – the list goes on. But in many ways, this program feels personal. Current pandemic aside, we know the plight of being a college senior who doesn’t know what they’re doing after graduation.

We were them.

In 2010, I was a senior at the University of Texas at Austin – a campus of 50,000 and home of the diehard Texas Longhorns. I was in the English Honors program and had my sights set on graduating. Over the years, I had toyed with a number of ideas – entering academia, becoming a lawyer, covering the Arab Spring as a rogue journalist – but nothing held firm. I ended up staying a fifth year after being elected Student Body Vice President. It gave me time to add on a second BA, this time in Women’s and Gender Studies, and also gave me the incredible experience of being a student leader on a huge campus. But it also had the adverse effect of delaying the inevitable.

So in my super senior year, I was juggling an honors thesis, student government responsibilities, and LSAT prep classes. I was busy but unfocused, and if I’m being really honest, I think that was by design. As May loomed closer and the high from student leadership was wearing off, I was running out of time and ideas. I applied to Teach for America and freaked out at their offer to be placed in Tulsa, OK. I didn’t do as well on the LSAT as I’d hoped. (I mean, how could I have been surprised with all the roadblocks I’d created for myself?)

Look – I’m going to pause right here to say I know, I was a big nerd in school. And I had the luxury of being able to even consider different options, even if I failed at them. But today’s reality of frozen pipelines and rescinded offers is a stark contrast. I’m getting there.

So, May came and went. I moved back to my hometown of Houston and started working on a mayoral campaign. I realized city politics wasn’t for me. I tried my hand at technical writing. The lack of human interaction left me wanting more. Through good friendship and fortune, I landed an entry-level management consulting role at global giant Accenture. I felt like I’d finally hit my stride – I was constantly surrounded by people, I was challenged by my work, and I enjoyed the structured learning process and career path.

The rest, as they say, is history – or at least, it’s documented in my bio on the Avenica leadership page. But the importance of my time in consulting is that it gave me the gift of knowing more about myself: what motivated me, how I preferred to learn, how I preferred to work, my strengths as a teammate, my weaknesses with detail-oriented tasks, and much more.

I realized this: self-awareness is the key to finding the right job.

Today’s market is unlike anything we have ever seen. I was a scared and confused college senior during a “normal” time, and I can’t even begin to imagine what today’s seniors must be feeling. We are seeing record unemployment, corporate layoffs, and frozen or rescinded offers. There are so many things we can’t control. But here’s the good news – the one thing you can control is you.

I’m so proud of our Pathways program because it provides deep insights into a student’s existing potential and abilities. Being equipped with self-awareness and the tools to harness your gifts is a potent combination for job hunting at any level and in any economy. You have to know yourself to effectively sell yourself and convince an organization that you are uniquely suited for their team.

I can’t wait to help the class of 2020 see themselves as the amazing talent we already know they will be.

To register or learn more about Avenica Pathways, click HERE.

About Avenica

Avenica is an innovative education-to-work platform focused on bridging the skills gap to connect more people to better career opportunities. Through high-impact training and a comprehensive career discovery process, Avenica has helped thousands of people kickstart meaningful careers.

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Avenica CEO Scott Dettman Featured on WCCO Mid-Morning

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Avenica CEO Scott Dettman Featured on WCCO Mid-Morning

Katie Drews

Katie Drews

Chief Experience Officer

LinkedIn

Avenica CEO Scott Dettman joins WCCO Mid-Morning Hosts Jason DeRusha and Heather Brown to provide job search tips for graduating college students entering a job market impacted by COVID-19. Watch the full segment on WCCOTV, Yahoo, or click below.

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Avenica CEO Scott Dettman Interview with Cory Hepola, WCCO

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Avenica CEO Scott Dettman Interview with Cory Hepola, WCCO

Katie Drews

Katie Drews

Chief Experience Officer

LinkedIn

Avenica CEO Scott Dettman joined WCCO host Cory Hepola to talk about how companies are approaching the hiring process amid COVID-19, in addition to providing tips for job seekers who are now navigating a virtual job market.

Listen to the full interview on the WCCO Radio website, or click below.

About Avenica

Avenica is an innovative education-to-work platform focused on bridging the skills gap to connect more people to better career opportunities. Through high-impact training and a comprehensive career discovery process, Avenica has helped thousands of people kickstart meaningful careers.

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Hiring Through Coronavirus: Tips for Employers

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Hiring Tips and Recruiting During Coronavirus

Katie Drews

Katie Drews

Chief Experience Officer

LinkedIn

Everyone is struggling with the uncertainty surrounding coronavirus. Clearly the most important priority is the health and wellness of our families, friends, and communities—particularly those most at risk.

But the economic impact is important, too.

So far, most of the indicators are pointing down. Industries like travel, hospitality, conventions and events, food service, entertainment, sports, and performing arts have essentially shut down. The airlines, for example, have slashed the number of flights available and instituted hiring freezes. The hotel industry has already lost more than $1.5 billion in cancelled bookings. While mass layoffs haven’t happened yet, it feels like it’s only a matter of time until they do. According to some sources, up to 80 million jobs—more than half the jobs in the U.S. economy—could be at risk, depending on how long the crisis lasts.

Some Employers Thriving—And Hiring

But the news isn’t all bad. Some businesses are busier than ever—and are in full-on hiring mode. Amazon.com is planning to hire an additional 100,000 employees as consumers turn to online rather than in-person retailers. Grocery chains like Kroger, Safeway, and HEB are also adding employees. The health care sector is suddenly scrambling to hire more workers. Video conferencing and online collaboration tools like Slack and Zoom have also seen big growth in recent weeks and have been used increasingly to aid with hiring and recruiting during Covid-19.

The coronavirus is uncharted territory for the U.S. economy. But there are still companies that need to hire new workers, even during recessions and down times. If you’re in that fortunate position, here are some helpful hiring tips while coronavirus continues to disrupt our daily lives:

Hiring Tips During Coronavirus Pandemic

  • Get Social. As we all hunker down at home, social media use is skyrocketing. Your social media channels are more powerful than ever. Use them to promote open positions and link them directly to your application process. Ensure that your channels are active, up to date, and optimized for search engines. Encourage your employees to spread the word through their networks. Use these platforms to find passive candidates. Think about hosting online events to promote your open jobs. And use the data these platforms generate to see how you’re performing.
  • Place More Emphasis on Assessments. Many companies use online assessment tools to gauge candidate skill levels and fit. While in-person interviews aren’t an option, consider placing more of the screening burden onto assessments while recruiting during quarantine.
  • Be Transparent. Transparency is always important, but with the uncertainty around recruiting during coronavirus, it’s crucial—especially because the face-to-face element is missing. Be clear with candidates about timelines, steps in the process, and more. Show them that you value their interest in the role.
  • Get the Process Online. Many companies already have a lot of their hiring process online (not surprisingly, Google, Amazon, and Facebook are leaders here). If your company isn’t there yet, now is the time to accelerate this transition at your company—explore an applicant tracking system, online assessment tools, online videoconferencing applications, and more.

Bonus Tips: Online Interviewing

  • Make Sure Your Technology Works. When you host a virtual meeting, do you spend the first 10 minutes getting everybody logged in? Now is the time to work out the bugs in your video conferencing tools—and make sure recruiting and hiring managers know how to use these technologies.
  • Practice. Being on video conference doesn’t feel natural to most people, and recruiting during quarantine demands a little extra patience. Take time to practice looking into the camera, speaking clearly, and getting comfortable with video interviews.
  • Be Professional. You may be talking via Skype or Zoom, but you’re still conducting a job interview. Dress and behave with the same professionalism that you would for an in-person interview.
  • Be Prepared. Familiarize yourself with the candidate—and the role—just as you would in an in-person interview.
  • Get Rid of Distractions. Go someplace where your phone, pets, or children won’t compete for your attention.
  • Make Your “Office” Presentable. Make sure the background of your video looks as professional as you can make it (no piles of unopened mail on your dining room table!).

Thinking Long Term

These are challenging times. And we’re all reacting hour-by-hour to this unfolding crisis. But if you look ahead, you’ll see that the steps you take today can improve your recruiting and hiring process in the long run. Improving your technology, optimizing your social channels, getting better at online interviewing—those are all things that will pay big dividends long after the coronavirus has subsided.

About Avenica

Avenica is an innovative education-to-work platform focused on bridging the skills gap to connect more people to better career opportunities. Through high-impact training and a comprehensive career discovery process, Avenica has helped thousands of people kickstart meaningful careers.

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Make Working Remotely Work For You

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Make Working Remotely Work For You

Nicole Peterlin

Nicole Peterlin

Director of Human Resources

LinkedIn

Regardless of your position, experience, or industry, working remotely can be challenging and stressful. It’s critical to strike the right balance of working at home and living at home, so we’re able to work together productively and effectively, while minimizing as much stress and confusion as possible.

To be the most productive at home, it’s all in the set up. Here are a few key ways to get your work from home arrangement set up to help you in being productive, balancing work and home priorities, and alleviating feelings of isolation.

Set up communication processes

This set up might be the most critical to get right for effectively working with others remotely. With phone calls, text messaging, emails, instant messaging, etc. there are a lot of ways to get your lines crossed. Create communication flows, norms, and expectations with your direct supervisor, peers, and direct reports that work for a variety of situations. Because people can’t just swing by your desk or catch you in passing, you’ll have to adjust the way you interact with each other, balance and rebalance communication flows, and find times in your day where you’re connecting with others and replying to emails. It might take a few rounds of adjustments to get right, but more communication and built-in processes can reduce confusion, minimize duplication of work, and ensure you’re connecting in meaningful and effective ways.

Set up a space

Designate a specific room or area to work from to create a mental and physical boundary between working and living. Being in the right space can help you be in the right frame of mind for being productive. Set it up ergonomically as best as you can to support your physical health and wellbeing.

Set up your tech

Ensure you have all the tech and equipment you need—work with your people managers, IT departments, or HR managers to ensure you have all your environmental needs met. Do you have (or need) a computer or laptop? External keyboard and mouse? A second display screen? Make it as close as possible to the in-office working environment you would create for yourself.

Set up a schedule (and stick to it!)

Get ready as if you were physically commuting to work—shower, get dressed, do your hair, eat breakfast, and then get to work.

Set timers and plan out your day—not just your meetings—on your calendar to ensure you’re managing your work time and taking enough breaks; take a bio-break, take a lunch break, make time to get up and take a lap around the house as if you were in the office.

Set up video capability

Embrace and prioritize virtual face to face calls. Not only will it help to break up some of the isolation and help to clarify any work-from-home communication confusion, it will help establish and foster strong relationships. We all know we don’t like the video feature, but if we do it together, who cares?!? Plus, just think of all the pets you’ll get to meet!

Set up boundaries

Create an end-of-day routine and stick to your “normal” work hours as much as possible. When you never actually “leave for the day,” it can be easy to just keep going.

Turn off the computer. Step away. Burnout is real.

It’s hard to draw a sharp distinction between work and home when you work at home—but committing to do work things during work times and home things during home times will help you maintain boundaries.

Whether by choice or by circumstance, remote work is on the rise and here to stay. The skills and work ethic required to effectively work remotely, like time management, discipline, organization, and self-direction, will always be valuable given the ever-changing landscape of the work and professional worlds. More and more companies are helping to better support remote employees, but it’s incumbent on individual employees to do what they can, as well, to be their most productive and best work selves.

About Avenica

Avenica is an innovative education-to-work platform focused on bridging the skills gap to connect more people to better career opportunities. Through high-impact training and a comprehensive career discovery process, Avenica has helped thousands of people kickstart meaningful careers.

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Now Hiring: Opportunities During Outbreak

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Now Hiring: Opportunities During Outbreak

Muneezeh Kabir

Muneezeh Kabir

Executive Vice President of Workforce Strategy

LinkedIn

As we face unprecedented times for our public health and our economy, it’s difficult to even conceptualize the impact on the labor market. Millions of people around the world have been asked to work from home, if possible, but what happens to those who can’t? What about those whose positions require their physical presence, whose employers have had to temporarily shut down to further prevent the spread of COVID-19? What happens to gig economy workers who are faced with the unfathomable choice between earning an income and staying home to protect their health?

What we do know is this – the current situation is enabling a tectonic shift in demand towards the organizations on the front lines who have been stretched beyond their limits. Medical providers and grocery stores have emerged as the clear leaders in a global pandemic, and as such, those frontline industries are doing the most dramatic hiring during the coronavirus pandemic. As a native Texan, it’s no surprise to see beloved grocery chain H-E-B offering free curbside service and delivery, changing store hours to allow for comprehensive restocks, and encouraging neighborly behavior that puts community above individuals. The quick and creative change in their operating model demands more team members on the ground, and they are working to hire baggers, cashiers, and stockers. You can find a wealth of short-term opportunities on H-E-B’s careers site. Other grocery stores nationwide, like Kroger, are also hiring during the pandemic.

Similarly, e-commerce giant and customer-obsessed Amazon is struggling to meet demands and is doing a considerable amount of hiring during the coronavirus pandemic. As common household items fly off the shelves, more Americans than ever before want contactless delivery to keep themselves safe and at home. Amazon is therefore looking to add an additional 100,000 associates into their fulfillment workforce. Virtual opportunities are available, too.

Some cities across the US have also taken the extreme measure of limiting restaurants to curbside, takeout, and delivery orders only to aid distancing and quarantining efforts. But who will deliver the food? Restaurants and service-based apps like Favor and UberEats are simultaneously waiving delivery fees and hiring delivery drivers at a clip. Interested? You can check out Favor and UberEats.

Who’s Hiring During the Coronavirus Pandemic?

In addition to the specific roles above, there are other industries looking to fill their staff during the Covid-19 crisis.

  • Grocery stores
  • Healthcare providers
  • Warehouse and inventory staff
  • Delivery personnel
  • Construction
  • Food delivery

Volunteer Opportunities During the Pandemic

If you are an hourly worker looking for a temporary opportunity, consider looking into employment with the organizations working the front lines. And if you have the luxury of good health and a steady income, consider giving some of your time as a volunteer. Look for health organizations who need help, like local public health departments who need to staff hotline volunteers and data entry professionals. National organizations like Meals and Wheels are also looking for volunteers to help deliver meals to seniors, one of the most vulnerable populations in the fight against COVID-19.

But above all, be safe, be healthy, and be a community – the Avenica family is always here to help.

About Avenica

Avenica is an innovative education-to-work platform focused on bridging the skills gap to connect more people to better career opportunities. Through high-impact training and a comprehensive career discovery process, Avenica has helped thousands of people kickstart meaningful careers.

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Bring Your Whole Self to Lead

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Bring Your Whole Self to Lead

Lauren Olson

Lauren Olson

Vice President of Client Solutions

LinkedIn

By: Lauren Olson, VP Client Solutions – North Region

On Thursday, March 5th, I attended the Association for Corporate Growth (ACG) AIM: A Women’s Leadership Conference. The event was jam-packed with influential women leaders covering topics from self-care to accountability to effective leadership. Between speakers, we had the opportunity to network with peers from across the state and support local women-owned businesses. There were so many takeaways from this conference that can be applied whether you’re a leader or strive to be one in the future.

Here are just a few of my personal favorites and highlights.

Anne Behrendt, CEO of Doran Company and powerhouse leader, kicked off the event with inspiring words about effective leadership. She stressed that this does not come through reading books about leadership but though learning from each experience, learning from yourself and others, and, in turn, doing great work. Anne then laid out three key characteristics of an effective leader:

  • Strategy: having a vision, a goal, and a plan; being thoughtful, intentional, and calculated.
  • Accountability: leading from a place of experience and knowledge, owning responsibility and consequences-good and bad.
  • Vulnerability: recognizing areas for growth and development; being a genuine, authentic person.

Knowing yourself was a theme that carried throughout the conference, and Anne did a great job of breaking that down into relatable context. Her message was simple but impactful, “In order to be a great leader, you need to first understand who you are and your natural strengths.” Be you. Be genuine. Show yourself. These were three soundbites that I made sure to jot down in my notebook. Anne encouraged us to be continuous learners and be willing to accept feedback. This is great advice for anyone, whether you have direct reports or are leading through expertise and/or inspiration, because regardless of role or level or experience, we can always learn more and get better.

I loved hearing Anne talk about the moment she realized that she was a natural-born leader. While she had always known growing up that she gravitated toward leadership opportunities, it was while working as a barista at Starbucks and being passed over for a “key holder” position, that she affirmed that she had the drive and passion to be a leader. The frustration and disappointment of being passed over for a promotion are feelings we can likely relate to.

The next panel of speakers, all business owners from a variety of industries, was equally inspiring. Angela Pritchard Spiteri of the Pritchard Company said something that struck me the most. “It doesn’t matter how you got your seat, it’s how you use it,” she said. In truth, there are a million routes a person can take to find their career path. Sometimes it’s through a great connection, mentorship, career matchmaking (like what we do at Avenica), or, like many, you’re among the thousands every day trying to compete and differentiate on a job board. Regardless of how you got there, own your leadership seat and know that your perspectives, insights, and talents are needed.

As the event continued, more and more inspiring women spoke about what leadership means to them and how to lead fulfilling lives. We often hear the word “balance” when referring to leading fulfilling lives in work and at home, but it was refreshing to hear, one by one, each speaker dismiss this term and commit to the reality that balance is not realistic. The idea that balance can exist between family and work is an outdated notion. For working mothers, specifically, the teeter-totter of prioritization is more closely a representation of day-to-day life. Companies that support this notion and norm create the most effective workplaces and leaders.

The next speaker, Stephanie Potter, owner of Holistic Life Coach, SMP, drilled down on self-care and why it is so crucial in today’s busy world of being constantly connected to our work life. We have laptops, work from our phones, and receive constant notifications and reminders. Being able to intentionally step away and practice some key steps to improve mental, physical, and emotional wellbeing are more important than ever. Stephanie asked the thought-provoking question, “What would it feel like to live your most fulfilling life?” Whether you are a college student or seasoned leader, we all have different priorities, motivations, and personal/professional goals. It’s about recognizing what motivates each of us and taking intentional actions to reach our goals. Knowing that overlooking our personal health and wellbeing—something many of do on a daily basis—can impact our performance and productivity, Stephanie encouraged us to incorporate movement into our day. This doesn’t mean you need to run a marathon tomorrow, but just get moving. Go for a walk, stand at your desk, do 10 push-ups between calls (shout out to Rhoda Olsen of Great Clips, Inc. for this – more on her later). The point is, every one of us can take small steps to improve and prioritize our health and overall wellbeing.

I would be remiss if I didn’t say that Rhoda Olsen, CEO of Great Clips, was one of the best speakers I have ever seen and heard. Her story and her leadership style spoke to me on so many levels. Rhoda’s stage presence and ability to drive key messages was impressive. She made us laugh, and as a result, we remembered her words. She said to remember that, “Every interaction counts.” Regardless of the stage you’re at in your career, whether  interviewing for your first entry-level position, on the front lines interacting with clients, or leading at the highest levels, bring your best self, your ‘A’ game and know that any interaction has the potential to change your career and life. One great client experience can lead to a referral can lead to a promotion; one great conversation can lead to an introduction can lead to a job offer; and one great teachable moment for one of your employees can lead to their higher productivity can lead to better business performance.

Beyond these examples were many more inspiring moments and stories. However, I will leave you with one final quote from my friend and dynamo leader, Emily Nicoll of CBRE. Emily spoke on the Caregivers panel and shared these words, “one category [of your life] impacts all categories.” As many of us know and have experienced, our home life impacts our work life and vice versa. Giving ourselves the opportunity and time to learn, grow, and prioritize our lives appropriately is increasingly important as we navigate and weave in and out of personal and professional obligations.

A huge shoutout to ACG AIM for organizing this impactful and inspiring event and to the leaders/speakers for bringing their perspectives and whole selves to the conference.

About Avenica

Avenica is an innovative education-to-work platform focused on bridging the skills gap to connect more people to better career opportunities. Through high-impact training and a comprehensive career discovery process, Avenica has helped thousands of people kickstart meaningful careers.

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Your Online Presence Could Help You Get a Job

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Your Online Presence Could Help You Get a Job

Katie Drews

Katie Drews

Chief Experience Officer

LinkedIn

It’s possible that you’ve managed to make it all this way in life without joining a single social media platform, but for the other almost 90% of you social media participants, ask yourself these questions: what would someone see if they searched for you online, and could what they find hurt your chances at getting a job?

It’s with hope that each candidate a company hires, not only can fulfill the duties of the position, but helps to further solidify their culture and fulfill their company mission. As such, you as a job seeker should assume you will be fully vetted to ensure you’re fit for the position and company. That absolutely means they’ll be Googling you and creeping on your social media. Assuming we’re all fully aware of the negative effects inappropriate language and photos can have, as well as, discriminatory comments about race, religion, gender, etc., let’s discuss how social media can actually help you in your job search efforts.

For most people, social media is far more than just a way to stay connected with friends and family. It’s an extension of your personal brand, and, because it’s your own curated content of thoughts, words, and photos, it reflects the way you want to be represented and seen. So why wouldn’t you make every effort to make yourself look good?

Google yourself

What pops up in association with your name will influence what people think about you. To know what others will see and get a comprehensive overview of your online presence, simply Google yourself. There’s content out there that you do have control over, so get started with identifying what you can clean up. Obviously if you’ve made a news headline or have a criminal record, you have little to no control over that content, but anything you’ve posted on and from your social media sites, you have ultimate control over. You can either set your social media profiles to private and continue to post freely, or you can remove the content directly from your personal accounts you wouldn’t want hiring managers and recruiters to see.

Add to your Google results by creating your own website or blog to publish stories, images, videos; becoming a contributor to an existing website or blog; and joining forums or discussion group. Add content to your social media that shows you engaging in good times with friends and family and with your community. Show your personality, lifestyle, hobbies, and interests in fun, positive ways so hiring decision makers get a sense of how you’ll fit into the company.

Move beyond building a network

If you haven’t already, get on LinkedIn. Keep your profile updated, search available opportunities in “jobs”, and build your network. But go beyond basic, get engaged and be an active participant. Build your professional brand by sharing articles that speak to the kind of professional you are and want to be, and show potential employers/peepers your unique perspective through professional, thoughtful commentary. Consider the content you share carefully and know that you will be judged—positively or negatively—on it. Just make sure it’s an accurate representation of the person and professional you truly are.

Now back to those of you who haven’t taken the plunge, what do you think your absence says to recruiters and hiring managers? For good or bad, it allows others to make and pass their own judgements. They could be positive impressions—this person prioritizes and values true interaction and connection and that’s why they’ve stayed away. But they could also be negative—this person is antisocial, has something to hide, or can’t go with the flow and has to go against the grain (could be seen as positive or negative). Obviously, you have to make the choice for yourself, but more and more, people are taking to online research before making hiring decisions. If you can control your own narrative and online reputation—for the most part—you should do so in a way that puts you in the best possible light.

These efforts can take time. If you’re still a college student, start now so you have a robust online presence by the time you’re ready to begin your job search. But it’s truly never too late. No matter where you are in your career, you should always monitor and make improvements. As with your resume, your online presence is like a living document that develops, evolves, and grows as you do.

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