Avenica CEO Brian Weed Provides Expert Insight in New Survey on Small Business Hiring Trends

Insights

Avenica CEO Brian Weed Provides Expert Insight in New Survey on Small Business Hiring Trends

Katie Drews

Katie Drews

Chief Experience Officer

LinkedIn

A new report from Clutch, a B2B research firm in Washington, DC, surveyed 529 small businesses to analyze their plans for hiring and firing employees in 2019.

Brian Weed, CEO of Avenica, spoke to Clutch about the data, offering expert insight.

More than Half of Small Businesses Will Hire Entry-Level Employees

The survey found that 56% of small businesses plan to hire entry-level employees and 52% plan to hire mid-level employees. Roughly one-quarter (23%) plan to add senior-level employees. Only 14% will be looking for executives.

When it comes to hiring entry-level employees, Weed said there should be a focus on “transferable skills.”

“You don’t know for certain whether that person is going to be perfect for an individual role but if you can get someone who you think has broad, transferable skills, they can be an asset within your company,” Weed said.

Weed recommends that small businesses avoid inflexible criteria when evaluating candidates for junior positions: “We see way too many people implement very hard and fast rules around which schools [candidates] went to, what GPA they had, how many years experience they have, etc.” These criteria don’t necessarily indicate whether a candidate has the most useful skills for an entry-level position.

Weed says there are 12 core transferable skills to look for, including problem-solving capabilities, communication skills, and empathy. See all of Avenica’s 12 transferable skills here.

Meanwhile, senior-level or higher employees should initially be evaluated on whether they’ll fit into the small business’s culture.

“More experienced hires have gotten set in their ways, either because they’ve been trained in a certain culture or because they have those inherent viewpoints. It’s so important for senior people to be able to identify with the rest of the leadership team.”

More Than Half of Small Businesses Plan to Hire in 2019

A little more than half (51%) of small businesses will likely hire in 2019, according to Clutch’s data.

The recent low unemployment rate means that the employment market tips in favor of job seekers. Small businesses sometimes need to get creative to entice qualified candidates.

Not every candidate will desire the same type of compensation package, so small businesses should get creative with their benefits depending on the type of worker they most want to hire.

For example, millennials may be prioritizing work-life balance more than other generations.

“It used to be that salary and health benefits and some of the more financial-type things were more important,” Weed said. “Now, the emphasis has started to shift to the mix of paid time off versus work days. That’s gotten more generous because balance is an important thing for these younger generations of workers.”

“Manage toward having more paid time off versus the traditional framework of starting with two weeks and after 10 years of working there, you might have four weeks,” Weed continued. “A lot of companies are starting with much more generous PTO policies these days.”

Meanwhile, older generations prioritize health insurance more than millennials.

Small businesses on a budget may not be able to offer all-encompassing compensation packages, like larger corporations. But by thinking creatively about the benefits they do offer, small businesses can stand a better chance of enticing coveted candidates.

Small Businesses Should Seek Outside Recruitment Expertise

Lastly, today’s job market also means that small businesses lacking recruitment knowledge will feel their inexperience more sharply. These companies may benefit from acquiring recruiting software or partnering with recruiting companies to assist in hiring efforts.

“I’d encourage anyone that’s thinking about getting active on the entry level hiring to look into third parties…that can really make the process efficient and get better outcomes as well,” Weed said.

Overall, Clutch’s survey indicates that small businesses can benefit from a healthy economy and strong job growth in 2019 – if they plan their recruitment wisely.

About Avenica

Avenica is an innovative education-to-work platform focused on bridging the skills gap to connect more people to better career opportunities. Through high-impact training and a comprehensive career discovery process, Avenica has helped thousands of people kickstart meaningful careers.

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Avenica Partners with Daniels Fund to Offer Career Placement Services to Daniels Scholars

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Avenica Partners with Daniels Fund to Offer Career Placement Services to Daniels Scholars

Katie Drews

Katie Drews

Chief Experience Officer

LinkedIn

Posted on: April 10th, 2018

Program gives Daniels Scholars a direct pipeline to entry-level careers through Avenica

MINNEAPOLIS (April 10, 2018) – Minneapolis-based entry-level recruiting firm Avenica announced today that it is partnering with Daniels Fund, a Denver-based private charitable foundation, with the goal of placing Daniels Scholars and alumni into entry-level career-track jobs with Avenica’s national network of clients.

The Daniels Scholarship Program provides four-year college scholarships for graduating high school seniors who demonstrate exceptional character, leadership and a commitment to serving their communities. The Daniels Scholarship Program encompasses much more than just financial support. Daniels Scholars become part of a community and gain access to personalized support and professional development, with the goal of helping each scholar succeed in college and ultimately become independent, successful in a rewarding career and actively engaged in their community.

“The Daniels Scholarship Program emphasizes the same characteristics we look for in our candidates, so this partnership is a great fit,” says Avenica CEO Brian Weed. “We look forward to helping the Daniels Scholars in their career exploration and planning, and I’m confident our clients will respond very positively to this group of capable graduates.”

Effective April 2018, Daniels Scholars have direct access to participate in Avenica’s process of assisting entry-level college graduates to find their “right fit” position and employer. This service will be available to current scholars preparing to graduate from college and Daniels Scholar alumni who have graduated within the last three years.

“Daniels Scholars possess so many of the qualities employers are looking for, and the Daniels Scholarship Program is designed to help them succeed in college and beyond,” said Linda Childears, president & CEO of the Daniels Fund. “We are looking forward to partnering with Avenica to give Daniels Scholars a highly effective resource to help them launch their careers.”

About Avenica

Avenica is an innovative education-to-work platform focused on bridging the skills gap to connect more people to better career opportunities. Through high-impact training and a comprehensive career discovery process, Avenica has helped thousands of people kickstart meaningful careers.

About the Daniels Fund

The Daniels Fund, established by cable television pioneer Bill Daniels, is a private charitable foundation dedicated to making life better for the people of Colorado, New Mexico, Utah, and Wyoming through its grants program, scholarship program, and ethics initiative. Visit DanielsFund.org to learn more.

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As long-time experts in the recruiting industry, Avenica was profiled on Inc.com in an article about the challenges companies face when hiring college graduates for entry-level positions. CEO Brian Weed shared insight on how have addresses these challenges and perfected the the art of recruiting, adding in a human touch with a bit of science. Read the article HERE.

About Avenica

Avenica is an innovative education-to-work platform focused on bridging the skills gap to connect more people to better career opportunities. Through high-impact training and a comprehensive career discovery process, Avenica has helped thousands of people kickstart meaningful careers.

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About Avenica

Avenica is an innovative education-to-work platform focused on bridging the skills gap to connect more people to better career opportunities. Through high-impact training and a comprehensive career discovery process, Avenica has helped thousands of people kickstart meaningful careers.

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