University Ventures acquires GradStaff, which rebrands as Avenica

Posted on: July 20th, 2017

We are very excited to announce our new partners University Ventures, our new CEO Brian Weed, and our new name Avenica! Read more in our recent press release.

Over the years, we have contemplated making a brand name change to address the misperception by some that GradStaff was a temporary staffing firm, which can have negative connotations with our candidates, clients and, colleges.

Together with our more personalized and proprietary approach to candidate assessment, interviewing and coaching, our focus on placing our candidates with the expectation that they will convert to clients’ employees (which happens 85-90% of the time!), makes us different from temporary staffing firms.

As for the new name, “Avenica” is derived from two French words, avenir and carriere, which translate in English to “future career.” We have spent the last 19 years helping recent college graduates begin their future careers at great companies, so this name resonated with us, and hope it does with you as well! Our team will miss our retiring CEO Bob LaBombard and CFO David Weyerhaeuser, but we are¬†enthusiastic for the future under the guidance of new CEO Brian Weed.

As part of this transition, we want to reassure you that, beyond the name change, our underlying business remains exactly the same, with a focus on providing the “right-fit” between our candidates and our clients for entry-level positions.