As time goes on, Artificial Intelligence strings together an expanding number of moments throughout our lives. From whose posts we see on social media to which advertisers target us and how, algorithms are constantly curating our interactions with digital content.
AI has undoubtedly lent a crucial hand in revolutionizing many industries, but not without trial and error. Take a look at Amazon, for example, who found themselves in hot water after developing an AI system to identify candidates most eligible for vacant positions. Shortly after launching the program, it was discovered that Amazon’s new recruiting tool was discriminating against women.
How did that happen? Well, Amazon’s computer models were likely trained to vet applicants by observing patterns in resumes submitted over a ten-year period. Most of those resumes had come from men, in a direct and entirely accurate reflection of the tech realm’s everlasting issue with gender inequality. Consequently, Amazon’s system began to favor male applicants, further perpetuating an already concerning industry trend.
In the end, Amazon recalled the software and released a statement assuring that “no candidates had been evaluated by the program.” But, as a 2017 CareerBuilder survey sources more than half of HR managers as expecting AI to be a common part of their strategies within the next five years, this case poses an interesting question for recruiting pros: Is AI in the hiring process foolproof?
While we at Avenica certainly appreciate and take full advantage of technology and the societal advances it’s brought along, we also understand—and have appropriately addressed—the associated pitfalls. That’s why when it comes to our hiring philosophy, we incorporate technology for efficiency and a human touch efficacy. Our proprietary process utilizes behavioral-based interviewing, career discovery, and personal matching. This is when a real, human member of our staff works with recent college graduates to identify unique skills and aptitude along with career goals and aspirations. Attaining these insights allows us to understand which types of entry-level positions is best suited for each candidate and their career path.
For more than twenty years, Avenica has been the leading U.S. recruiting firm exclusively focused on placing college graduates into entry-level, career-track positions.
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